TikTok Videos That Sell, Made Faster with AI

On TikTok, viewers decide almost instantly. The first 2 seconds need a reason to stay, spoken and shown on screen.

Hook formulas that work for products

• Problem: "Your phone keeps falling out of your pocket on the bike?"
• Result first: show the finished look, then "here's how in 20 seconds".
• Mistake: "Stop washing your scarf like this."
• Test: "I dropped this tumbler from 2 metres. Watch."
• Comparison: "$4 vs $15 lunch box: which is worth it?"

The hook prompt

Product: [PRODUCT + 3 REAL FACTS]. Buyer: [WHO + THEIR PROBLEM].
Write 15 TikTok hooks under 10 words, in [LANGUAGE].
Mix: problem, result first, mistake, test, comparison.
For each, give the first visual (what's on screen in second 1).
Flag any hook that promises a result I can't show on camera.

Rules

• The video must deliver what the hook promises.
• No fake urgency ("last 3 units!" when it isn't), no invented prices or reviews.
• Show the product in the first 3 seconds.

Save your winners

Keep Documents\TikTok Shop\hooks.md. After each week, move hooks from videos with the best watch time to the top.