Lesson 1 · 14 min · Windows
Plan the LIVE: goal, products, run-of-show
A LIVE without a plan drifts. A LIVE with a run-of-show feels confident and sells more.
Check you can go LIVE
LIVE shopping usually needs an eligible seller or creator account in good standing (often with a minimum follower count and age requirement). Check the current requirements for your country in Seller Center or the TikTok app before planning.
Pick one goal
Launch a new product, clear stock, or grow returning viewers. One goal decides which products you show and in what order.
The run-of-show prompt
Plan a [60]-minute TikTok Shop LIVE for [SHOP]. Goal: [ONE GOAL].
Products (with real prices and real promos): [PASTE 4-6].
Make a run-of-show table: minute, segment, product, what I show, what I say (1 line),
which product to pin, engagement moment (question or poll).
Include: a warm-up for the first 10 minutes, a recap every 15 minutes for new viewers,
and a close. Use ONLY the promos listed. Never invent stock levels or deadlines.Pick a regular time
Go LIVE at the same days and times each week so viewers learn when to come back. Look at when your followers are most active in your analytics.
Get set up
Going LIVE from a PC? TikTok LIVE Studio is a desktop app for streaming with scenes and overlays. Check if it's available for your account.
Quick quiz
Pass 2 of 3Quick assignment
To doCreate a run-of-show for your next (or a practice) LIVE using the prompt. Paste the table.
Hint: 4-6 products is a good number for 60 minutes.
Join free to submitStuck or proud of what you built? Discuss this course in the forum.